Let chickens live longer | World Animal Protection
  • Let chickens live longer | World Animal Protection
Animals In Farming | World Animal Gifts
In farming

Let chickens live longer

Chickens are by far the most-farmed land animals in the world. 60 billion chickens are raised every year for their meat, 40 billion of them in factory farms. But as farms become increasingly more industrialised, chickens are bred to grow up to three times as fast in as little as 42 days only! Your compassionate gift could help break the cycle of suffering for 12,000 chickens forced to grow too fast.

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Animals in farming | World Animal Protection
Animals in farming | World Animal Protection
Let chickens live longer | World Animal Protection
Let chickens live longer | World Animal Protection
  • Working towards higher-welfare farming systems

    World Animal Protection and BRF announced a formal partnership in November 2014. BRF is one of the world's largest food companies with annual production of 1.6 billion chickens. In 2016, the Jamie Oliver Group partnered with BRF to develop a range of co-branded chicken products in Brazil. By working with the Jamie Oliver Group, which strives for the adoption of higher-welfare farming systems by its partners, and BRF, we will give better lives to 42.5 million chickens. The work being developed by BRF will hopefully influence other companies to follow their approach, demonstrating how our collaborative approach can leverage far-reaching change.

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